Betsson replaces betFIRST brand in Belgium
The group says its existing Belgian operation will continue under its current licence as the customer-facing business transitions to Betsson.
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Belgium news
Published reporting, analysis and company developments related to Belgium.
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How online licensing is structured
An April 2025 European Commission decision describes Belgium’s Gaming Commission as the federal supervisor within the justice ministry. It explains that online casino, gaming-arcade and betting licences are linked to principal licences for corresponding physical operations. This is the framework described in that decision, rather than confirmation of an individual operator’s current licence.
European Commission decision · April 2025Betsson’s Belgian brand transition
On 5 October 2026, Betsson said the betFIRST operation it acquired in June 2023 was changing to the Betsson brand under its existing Belgian licence. Its announcement describes continuity of the operation, rather than a newly issued licence. Betsson also distinguishes its betting and gaming brand from Betsson.sport, its separate sports-content platform.
Betsson announcement · 5 October 2026