Company announcement
Allwyn appoints Fredrik Ögren as group technology chief
The former Betsson CTO will report to Allwyn Digital’s chief executive, while Brett Cross moves into a new global lottery technology role.
Company coverage
Betsson Group news
Betsson AB is the parent group behind operating companies that provide online casino and sports betting products. Its subsidiaries run gaming sites, develop technology and products, manage brands, and handle responsible gaming and regulatory compliance. The group serves customers through apps, websites and partnerships, with operations spanning international markets.
Company information reviewed 6 October 2026. Source · Official website
Company overview
Parent and operating subsidiaries
Betsson AB is the parent company. It sets group strategy and governance, while operating subsidiaries run the gaming business, including platforms, sites, brands, product development, responsible gaming and regulatory compliance.
Parent and operating subsidiaries — official informationCasino and sports betting products
The operating subsidiaries offer casino and sports betting through multiple brands, including Betsson. Casino products include slots and live casino, while the sportsbook is available directly to players through group brands and as a business-to-business service to other operators.
Casino and sports betting products — official informationBrands and product focus
Betsson is the group’s flagship brand. The company describes Betsafe and Nordicbet as offering its broader product portfolio, Racebets as focused on horse betting, and Starcasino as focused on casino. Brand availability varies by market.
Brands and product focus — official informationSecond-quarter 2026 results
In results released on 17 July 2026, Betsson reported April–June revenue of €310.2 million, up 2% from €303.7 million a year earlier. Operating income (EBIT) fell 39% to €42.2 million from €69.0 million, while net income was €30.4 million versus €49.2 million. These are quarterly results, rather than full-year figures, and show revenue growth alongside lower profitability.
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2 published articles
Company announcement
Betsson replaces betFIRST brand in Belgium
The group says its existing Belgian operation will continue under its current licence as the customer-facing business transitions to Betsson.