Sports Betting

Sportsbook operators, betting products, trading, data and commercial partnerships in sports betting.

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Conceptual sports-business still life with an orange Betsson name panel and a football.

Company announcement

Betsson replaces betFIRST brand in Belgium

The group said on 5 October that its Belgian betting and gaming business will keep operating under its existing licence as customer-facing activity moves from betFIRST to Betsson.

Published 5 Oct 2026

An ice hockey game between the Toronto Maple Leafs and Carolina Hurricanes at Scotiabank Arena.

Background

DraftKings takes exclusive gaming-integration sponsorship on NHL on Prime in Canada

The deal, announced on 28 September, places DraftKings across Wednesday Night Hockey and selected Stanley Cup playoff broadcasts within Prime Video’s Canadian NHL package from 2026–27.

Published 29 Sept 2026

Constructed red and navy forms surround a metallic football above a stone plinth, with an imagined mountainous backdrop.

Company announcement

Kambi extends Olimpo.bet sportsbook agreement in Peru

The multi-year renewal keeps Olimpo.bet on Kambi’s managed sportsbook platform in Peru, continuing a partnership that the supplier says began in 2021.

Published 28 Sept 2026