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ReelPlay news

ReelPlay is a Sydney-based studio that creates digital casino games for operator partners. Its business also includes game design, mathematics, marketing, integration and commercial support for partner studios bringing games to market.

Company information reviewed 9 October 2026. Source

Company overview

Game development and studio services

ReelPlay says it develops digital gaming content for casino operators and supports partner studios with game build, mathematics, marketing, integration and commercial expertise. These services cover both ReelPlay’s own titles and partner content.

Game development and studio services — official information

Proprietary game series

ReelPlay identifies INFINITY REELS and 10K WAYS among its proprietary game series. Its company materials also describe collaborations with other studios, so the broader catalogue includes partner work as well as ReelPlay-branded titles.

Proprietary game series — official information

Light & Wonder distribution agreement

In October 2023, ReelPlay announced a four-year extension with Light & Wonder to deliver its games through the partner’s aggregation platform. The announced terms included 12 new games a year and an initial first-to-market period for operators using Light & Wonder’s platform.

Light & Wonder distribution agreement — official information
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