Company coverage
AvatarUX is a slot-game studio that develops game mechanics and features in-house for its operator partners. Its official materials describe a portfolio built around proprietary mechanics such as PopWins, alongside an in-house technical infrastructure and partnerships with licensed gaming operators, resellers and distributors. The company’s site also lists its Swedish, Romanian and Malta regulatory permissions.
Company information reviewed 6 October 2026. Source · Official website
In AvatarUX’s PopWins games, a winning combination clears and is replaced by new symbols while the reel grows taller. The sequence can continue when subsequent combinations land, making the mechanic a recognizable feature across titles such as PopRocks and CherryPop.
The PopWins mechanic — official informationAvatarUX’s mechanic collection also includes Hold & Win, Infinity Stacks, Fortune Collector and cascading formats. The studio describes these features as part of its approach to building distinct slot games for its catalogue.
A range of in-house mechanics — official informationThe AvatarUX catalogue brings together themed slots and recurring PopWins releases, including CherryPop, WildPops and PopRocks. Game pages include trailers and demo options for visitors who want to explore a title’s format.
Games across themes and series — official informationIn its 2 October 2026 announcement for Pots of Power: Dragon’s Blessing, AvatarUX described a Hold & Win game with three colour-coded dragon pots. Its red dragon adds cash values to existing coins, the yellow dragon applies win multipliers and the blue dragon converts standard coins into jackpots. The announcement illustrates how the studio combines different bonus modifiers within one title; it does not establish operator-by-operator availability or commercial results.
Three-dragon Hold & Win design — official informationNew stories about AvatarUX appear in your RSS reader when we publish them.
3 published articles
AvatarUX said on 31 July 2024 that its underwater-themed slot Depths of Fortune would be the studio’s first game to use Hold & Win, with an initial release through directly integrated partners before a wider rollout.
The supplier dates ArcanaPop to June 26, 2024, and says the slot uses PopWins, tarot-themed features and multiple RTP configurations.
Dated company announcements show 80sPop launched on 28 March, PopNoir on 24 April and Floridaman on 22 May, each with different mechanics around reel expansion, bonus setup and collected wilds.