Pronet Gaming selects Flows for automation across more than 50 brands
The September agreement adds orchestration and gamification to Pronet Gaming’s platform network, alongside its continued focus on localisation and operator support in Asia.
Pronet Gaming has selected Flows to provide automation and gamification across its technology stack and network of more than 50 operator brands. Flows announced the agreement on 9 September, describing a deployment intended to connect systems, automate operations and support new player-engagement features across the platform provider’s brands. [1]
The agreement includes a dedicated gamification layer for promotional campaigns and interactive player experiences. Flows said the shared deployment would let brands use the same orchestration capabilities without each needing its own development resources. The announcement did not disclose a contract value, implementation budget or measured change in operator performance. [1]
Turning data into actions
Flows’ documentation describes its basic process as ingesting and monitoring information from different sources, then using that information to trigger workflows. Data passes through logical stages that can call external applications. Teams first decide how to supply data to the platform, making the source of each trigger part of the workflow design. [2]
Its help centre documents actions including API calls, fetching and saving data, scheduling later activity and sending events to users. These functions illustrate the connecting layer behind the agreement: an incoming event can lead to a sequence of decisions and actions involving other systems, rather than ending at a dashboard. [2]
A platform strategy focused on Asia
Pronet Gaming’s January brand announcement had already set out an increased focus on Asia. The company said its conversations with operators there highlighted the need for technology that could adapt to local preferences and changing requirements. It described platform, partnership and purpose as the three pillars of its refreshed identity. [3]
In that announcement, Pronet said it planned targeted Asian launches backed by local teams during 2026. The statement describes its regional strategy rather than identifying new markets opened by the Flows agreement. Localisation and commercial support remain part of Pronet’s own offer, while Flows supplies the orchestration capabilities announced in September. [3]
Flows’ September statement also highlighted Flo, its AI layer for building automations through voice or text. Pronet commercial lead Sam Frazer-Bossom said connecting activity across the platform could help teams bring ideas into use faster. That is the companies’ stated expectation for the integration; the announcement supplies no independently measured delivery-time improvement. [1]
Sources
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