Casino Game Developer Insights: Just For The Win’s Strategic Moves in iGaming
An exclusive interview with Johan Persson, CEO of Just For The Win, sheds light on the strategic partnerships and product innovations driving this burgeoning game developer forward in the competitive iGaming landscape.
- Understanding the challenges and growth trajectories of new entrants in iGaming.
- Exploring strategic partnerships and their impacts, specifically the significant alliance with Microgaming.
- The future outlook on high variance games and progressive jackpots within online slots.
The Evolution and Strategic Alliances of Just For The Win
In a revealing conversation, Johan Persson, CEO of Just For The Win (JFTW), discussed several key aspects of the company’s journey in the iGaming industry. Starting from their initial underestimation of market challenges to their strategic pivot leveraging partnerships, Persson provided a candid look into the operations and aspirations of JFTW.
Key Challenges and Strategic Decisions
Persson admitted to the unexpected hurdles when breaking into the gaming market, notably the technological and regulatory landscapes that were more daunting than anticipated. “It took hard work, dedication, long hours and very little sleep to get us to where we are today,” Persson remarked, highlighting the relentless pursuit of growth and stability in a competitive market.
Partnership with Microgaming
In 2017, a pivotal moment came when JFTW signed with Microgaming to distribute their games via the Quickfire platform. This partnership was not merely a distribution deal but a strategic alignment that enabled JFTW to focus on what they do best—creating engaging game content. “Without Microgaming, we wouldn’t be here,” Persson gravely noted, underscoring the partnership’s critical role in their survival and success.
“Levering relationships with giants like Microgaming not only expanded our reach but fundamentally saved our business,” says Johan Persson, illustrating the impact of strategic partnerships in the iGaming world.
Adapting to Market Trends
With the industry gravitating towards games with higher variance and potential for big payouts, JFTW has adjusted its product strategy to include such offerings. However, Persson was quick to point out that while they are adapting to market demands, they are not pivoting their entire portfolio to high variance games, ensuring a balanced approach to game development.
The Rise of Progressive Jackpots
Recently, JFTW has ventured into the realm of progressive jackpots, integrating large payout mechanics like those seen in Mega Moolah. While this move places them on a playing field with major industry players, it comes with its set of challenges, particularly the stringent regulatory and technical requirements needed to operate such games smoothly.
Looking Ahead: Innovations and Market Adaptations
As the market continues to evolve, JFTW is keen on not just keeping up but leading through innovation. Upcoming releases like ‘Odin’s Riches’ and ‘Serengeti Gold’ showcase their commitment to fresh and engaging content. Furthermore, their consideration of responsible gambling reflects a comprehensive approach to development, ensuring they remain compliant and sensitive to the gamers’ welfare.
The landscape of online gambling is incessantly shifting, and while high win-potential games may capture current headlines, companies like Just For The Win are cautiously optimistic about their permanent impact.
Final Thoughts
The path forward for JFTW is laden with opportunities tempered by the need for careful navigation of the regulatory and technological realms. Their story is one of resilence, strategic acumen, and a relentless commitment to engaging gaming experiences.
