Pragmatic Play Strengthens Latin American Footprint with FullReto Partnership
Pragmatic Play, a major player in the iGaming content supply arena, has taken another significant step in its expansion into Latin America. By enhancing its ongoing partnership with Colombian operator FullReto, Pragmatic Play is laying down a marker in the burgeoning Latin American market.
Key Takeaways
- FullReto expands its game library with Pragmatic Play’s Virtual Sports titles.
- The partnership includes over 300 Slots and Live Casino games.
- Popular titles like Fantastic League, Greyhound Racing, and Force 1 are now available to FullReto players.
- Pragmatic Play solidifies its intentions to be a leading game supplier in Latin America.
Strengthening Ties: A Strategic Move
The new agreement enables FullReto’s players to enjoy a wide variety of Pragmatic Play’s unique Virtual Sports titles. This move builds on an already comprehensive offering of over 300 Slots and Live Casino games.
Exciting titles such as Fantastic League, Greyhound Racing, and the adrenaline-pumping Force 1 are among the new additions FullReto’s customer base can now access. This strategic enhancement aims to capitalize on the surging popularity of Virtual Sports, solidifying FullReto’s position as a leading iGaming platform in Colombia.
A Strong Message from Pragmatic Play
The multi-product partnership reiterates Pragmatic Play’s ambitious plans for Latin American expansion. By offering its complete portfolio across three verticals to FullReto, the company underscores its commitment to delivering premium iGaming experiences.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, commented:
“Pragmatic Play is thrilled to bolster our relationship with FullReto by providing access to our acclaimed Virtual Sports games.
This agreement not only highlights our commitment to offering exciting online gaming experiences for Colombian players but also showcases our dedication to Latin American growth.”
FullReto’s Perspective
Andrés Tamayo, General Manager at FullReto, reflected:
“Our ongoing collaboration with Pragmatic Play demonstrates our primary goal of delivering the best player experience. Integrating Pragmatic Play’s Virtual Sports offering, alongside Slots and Live Casino games, ensures that FullReto users have access to a diverse range of fan-favorite games.”
Pragmatic Play’s strategy includes the production of up to eight new online slot titles monthly, along with robust Live Casino and Bingo games offerings. All of these are accessible via a single API, simplifying integration and maintenance for operators.
A Hot Take by iGamingNews.net
This latest move by Pragmatic Play to deepen its ties with FullReto is a smart one, particularly as the demand for Virtual Sports continues to grow. The inclusion of their Virtual Sports titles adds a thrilling dimension to FullReto’s existing portfolio. It’s clear that Pragmatic Play isn’t just dipping its toes into the Latin American market—it’s diving in headfirst and making quite the splash.
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