Nordic Partners Gaming builds esports venture around acquired CS2 team
Nordic Network’s July launch combines the former AM Gaming roster with a commercial partnership business serving esports organisations, creators and licensed iGaming operators.
Nordic Network has established Nordic Partners Gaming, a Malta-based esports business, and acquired Counter-Strike 2 team AM Gaming. Announced on 28 July, the venture combines a competitive roster with a commercial operation connecting esports organisations and creators to licensed iGaming companies. The acquisition announcement did not disclose a purchase price. [1]
AM Gaming was to take the NPG identity, with new team apparel, branding, digital channels and a content strategy. Nordic Network said the acquired roster would form the foundation of its CS2 division, supported through player development, tournament participation and sponsorship activity. It described roster stability as an immediate priority. [1]
Commercial experience alongside competition
Fabian Broich was appointed director, responsible for esports strategy, industry relationships and commercial development. Nordic Network said NPG would combine his esports experience with its own work in affiliate marketing and international business development. The stated aim is to build dependable partnerships that help organisations fund players, staff and content production. [1]
The launch also attracted trade coverage in July. iGamist described it as an expansion beyond affiliate marketing and highlighted the acquired roster’s place in the new division. Its account emphasised the commercial model alongside competitive performance, rather than presenting NPG solely as a change of team name. [3]
Partnerships with licensed operators
NPG’s published responsible-gaming policy defines the business as a commercial esports and gaming partnership platform. It says the company does not provide betting, wagering or casino products directly to consumers. Its role instead includes facilitating commercial partnerships and sponsorship services with licensed iGaming operators. [2]
That policy sets conditions for its iGaming collaborations: operators must be licensed, the activity must be permitted in the relevant jurisdiction, and gambling-related collaborations must target adults aged 18 or over. NPG also says such work must follow applicable advertising and marketing rules. These are the company’s stated standards for its partnerships. [2]
The July announcement left further roster details, creator collaborations, the competitive schedule and commercial partnerships for subsequent company updates. Those commitments describe the venture’s planned development, rather than confirmed sponsorship income. A purchase price and the financial contribution of the acquired team were not included in the launch announcement. [1]
Sources
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